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Thursday, July 10, 2008

Reebok Releases Yao Ming's New Limited Edition Signature Shoe, the Omni Pump Hexride

Reebok is creating the new Omni Pump Hexride signature shoe in honor of Yao Ming's participation in the 2008 Beijing Olympic Games. The limited edition sneaker features Reebok's state-of-the-art technologies, Pump and Hexride. Yao's sneaker displays his signature logo on the heel, which encompasses Yao's zodiac sign (the monkey), his jersey number (11), and his initials (Y and M). Inspired by traditional Chinese symbols and colors, the Pump Omni Hexride features bold red and gold colors and a symbolic, intricate dragon design. The dragon represents both Yao's strength on the court and the pride Yao's fans have in him to perform at his best in the games. Some of the shoes feature a number that has special significance to Yao. For example, the shoe which carries the number 1 symbolizes that Yao Ming was the first Asian basketball player to be recruited into the NBA; while the number 11 shoe represents Yao's jersey number, and the number 232 shoe signifies Yao's amazing height of 232cm. Only 2,008 exclusive sneakers will be available for all of China beginning on August 8, 2008 for a suggested retail price of $150. Select retailers in the US and in Europe will carry the Pump Omni Hexride as well but they will not be numbered.

Artist depiction of Yao Ming wearing his new, limited edition shoes

Artist's Depiction of Yao Ming Wearing the Omni Pump Hexride

Omni Pump Hexride

Omni Pump Hexride

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posted by David Friedman @ 8:40 PM



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