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Tuesday, July 01, 2008

LeBron James Teams Up With Nickelodeon’s "The Big Green Help”"Campaign

LeBron James has won two All-Star Game MVPs, dropped 48 points on the Pistons in game five of the 2007 Eastern Conference Finals and carried the Cavs to the 2007 NBA Finals but now he is taking on his biggest challenge yet: educating kids about the importance of living "green." James is teaming up with Nickelodeon to produce a brand new online mini-game called LeBron James: Worldwide Big Green Bike-a-thon!. You can find the game here.

"Our goal is to make learning about the environment appealing to kids so they can take the lead on this issue," said Marva Smalls, Nickelodeon’s Executive Vice President of Public Affairs. "We’ve already seen that kids are responding to the campaign on our digital platforms, and having positive role models like LeBron James participate will only help to forward The Big Green Help mission."

"We all need to be aware of how to take care of the environment," said James. "I’m glad that I can show kids what they can do to help."

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posted by David Friedman @ 10:28 PM

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