Junior Bridgeman Lived a Model Life on and Off the Court
Only a select few people make it to the NBA, let alone have a career lasting 12 seasons--but Junior Bridgeman's second act after he retired from the NBA was even more impressive than his playing career. Bridgeman, who passed away suddenly and unexpectedly yesterday at the age of 71, built a business empire that vaulted his net worth to an estimated $1.4 billion, making him one of the five wealthiest retired athletes in the world. Bridgeman's diverse portfolio included hundreds of Wendy's and Chili's restaurants before he sold them in 2016, plus investments in Coca-Cola bottling, magazine publishing (he recently bought Ebony and Jet), and a 10% ownership stake in the Milwaukee Bucks.
Ulysses Lee "Junior" Bridgeman grew up in East Chicago, Indiana, and he led Washington High School to the 1971 Indiana state high school championship with a 29-0 record. He then starred at the University of Louisville, earning Missouri Valley Conference Player of the Year honors in 1974 and 1975. During his senior season, Bridgeman led the Cardinals to the Final Four, where they lost in the national semifinals to eventual champion UCLA, 75-74.
The L.A. Lakers selected Bridgeman with the eighth overall pick in the 1975 NBA Draft, but before the season began the Lakers sent Bridgeman, Dave Meyers, Elmore Smith, and Brian Winters to the Milwaukee Bucks in exchange for Kareem Abdul-Jabbar and Walt Wesley. Trading an all-time great like Abdul-Jabbar rarely works out well, but the Bucks went 38-44 in the first season after shipping out Abdul-Jabbar, matching their record in Abdul-Jabbar's final season with the team. Bridgeman averaged 8.6 ppg as a rookie.
Bridgeman ranked third on the team in scoring (14.4 ppg) in his second season, but the Bucks' record slipped to 30-52. Don Nelson replaced Larry Costello as Milwaukee's coach after the team started out 3-15, and the Bucks went 27-37 down the stretch, setting the stage for a string of winning seasons to follow.
The 1977-78 Bucks went 44-38. Bridgeman played in all 82 games and averaged 15.5 ppg. In his first five seasons, Bridgeman played in 81, 82, 82, 82, and 81 games. No load management back then; it was expected that players would play in as many games as possible, and it was a badge of honor to play in all 82 games.
Bridgeman came off of the bench for most of his career, and in the late 1970s/early 1980s he was one of the league's premier sixth men. The NBA did not give out the Sixth Man of the Year award until 1983-84, so prime Bridgeman missed out on potentially receiving that honor.
Bridgeman enjoyed his best season in 1979-80, averaging 17.6 ppg (second on the team) for the 49-33 Bucks, who lost 4-3 in the playoffs to the defending champion Seattle SuperSonics; the Bucks were a Western Conference team at that time, but they shifted to the Eastern Conference in 1980-81--and for the Bucks this was like jumping out of the frying pan and into the fire, as the 60-22 Bucks lost 4-3 in the Eastern Conference semifinals to the Julius Erving-led Philadelphia 76ers, a squad that reached the NBA Finals in 1977, 1980, and 1982 before acquiring Moses Malone and winning it all in 1982-83.
I recently watched a video of game one of the 1981 Philadelphia-Milwaukee series. The 76ers won 125-122 as Erving scored a game-high 38 points, but Bridgeman stood out for Milwaukee as he poured in a playoff career-high 32 points on 12-19 field goal shooting. In that game, Bridgeman showcased his deadly midrange jumper--a lost art in today's NBA, but a thing of beauty to watch--and he also proved that he had some bounce by dunking in traffic.
The 76ers eliminated the Bucks from the playoffs in 1981, 1982, and 1983. The 1984 76ers were upset by the New Jersey Nets in the first round, and the Bucks reached the Eastern Conference Finals before falling in five games to the eventual NBA champion Boston Celtics.
After the 1984 season, the Bucks shipped Bridgeman, Harvey Catchings, and Marques Johnson to the L.A. Clippers for Terry Cummings, Craig Hodges, and Paul Pierce. Bridgeman spent two seasons with the Clippers before they traded him to the Sacramento Kings, who then waived him. Bridgeman returned to the Bucks and played one last season with Milwaukee.
Bridgeman scored 11,517 career points, averaged 13.6 ppg, and sported a .846 career free throw percentage that still ranks 83rd on the ABA/NBA career list. His name is also visible throughout the Bucks' record book, including a third place ranking in career games played (711).
Many retired players struggle to adjust to life out of the spotlight--and to no longer receiving big paychecks--but Bridgeman proved to be an astute student of business; even more importantly, he was very generous with his time and with his money, serving as a role model and providing a blueprint for pro athletes who far too often lose fortunes after their playing days.
Today's NBA players would do well to not only learn from how Bridgeman played--showing up for every game, accepting whatever role he was given, and contributing to team success in every way other than three point shooting--but also how he lived his life off of the court.
Condolences to Junior Bridgeman's family and friends. He will be missed but not forgotten.
Labels: Julius Erving, Junior Bridgeman, Kareem Abdul-Jabbar, L.A. Clippers, Milwaukee Bucks, Philadelphia 76ers
posted by David Friedman @ 12:37 AM
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