The Glitch in "The Process" is a Feature, not a Bug
The New York Knicks swept the Philadelphia 76ers 4-0 to reach the Eastern Conference Finals for the second consecutive season. The last time the Knicks made it to the Eastern Conference Finals two years in a row was 1999-2000, and in my Eastern Conference Finals Preview I will analyze the Knicks in depth, but this article will focus on the 76ers. Before the playoffs began, some commentators dubbed the 76ers as a "team nobody wants to face," a designation often attached to teams that subsequently lose ignominiously in the playoffs.
The 76ers have been "next year's champion" for many years. How did they become a highly touted team that annually falls well short of championship expectations? The 76ers tanked from 2013 to 2016, winning less than 20 games in each of those three seasons. Sam Hinkie, the 76ers' general manager during those awful seasons, arrogantly called the intentional losing "The Process." Author Yaron Weitzman wrote a book about "The Process" called "Tanking to the Top," but the 76ers did nothing of the sort: two years before Hinkie began "The Process," the 76ers lost in the second round of the 2012 playoffs--and the 76ers have not advanced beyond the second round of the playoffs since that time. The 76ers are the most prominent example of a proven fact: tanking does not work.
The 76ers never reached the playoffs under Hinkie, who was finally replaced by Bryan Colangelo in 2016. Colangelo ended the tanking, and the 76ers went 28-54 in his first season before jumping to 52-30 in his second season. Colangelo resigned after that season, and he was replaced by Elton Brand. The 76ers went 51-31 and 43-30 in two years under Brand before the 76ers replaced him with Daryl Morey, who previously enjoyed an extended run in Houston despite not producing exceptional results. Like Hinkie, Morey relies heavily on "advanced basketball statistics," which results in Morey believing bizarre things such as publicly declaring that James Harden is a better scorer than Michael Jordan.
Morey doubled down on Hinkie's faith in Joel Embiid--who dubbed himself "The Process" in honor of Hinkie--by signing the oft-injured Embiid to a three year maximum contract extension in October 2024. There are 14 NBA players being paid at least $50 million this season. Only four of them have not won an NBA title, and two of those four play for the 76ers. Joel Embiid is the NBA's third highest paid player ($55.2 million), and Paul George is the NBA's 13th highest paid player ($51.67 million). Morey's decisions have resulted in the 76ers paying over $100 million this season to two players who have failed to lead the team past the second round. One of the few positive things that can be said about Morey's reign of error in Philadelphia is that he drafted Tyrese Maxey in 2020. Maxey has become the 76ers' best and most consistent player, but it is not clear if Maxey can be the number one option on a team that makes an extended playoff run.
It is fascinating to contrast the dysfunctional 76ers with the Oklahoma City Thunder, the reigning NBA champions and the league's model franchise. I previously discussed in brief how the Thunder built their roster through wise personnel moves and not by tanking (even though it is true that they tanked for a couple seasons), but with the Thunder rolling while the 76ers are reeling it is worth examining in detail how the Thunder put together their deep roster.
Here is how the Thunder acquired their top nine players in regular season mpg from their 2025 championship season:
Shai Gilgeous-Alexander--the NBA's reigning regular season MVP, Magic Johnson Western Conference Finals MVP, and Bill Russell NBA Finals MVP--is the Thunder's franchise player. The Thunder obtained Gilgeous-Alexander and the draft pick that became All-Star Jalen Williams (their second best player) by trading Paul George to the L.A. Clippers. Morey's 76ers later signed Paul George after the Clippers wisely decided to not give George a maximum contract extension.
The Thunder used a first round draft pick obtained by tanking to select Chet Holmgren.
Lu Dort was not drafted, Isaiah Hartenstein was a free agent, Cason Wallace was acquired in a trade, Aaron Wiggins was a second round draft pick, Isaiah Joe was a free agent who had been waived by the 76ers, and Alex Caruso was acquired in a trade that sent Josh Giddey from the Thunder to the Chicago Bulls. The Thunder had selected Giddey with a first round pick obtained by tanking, but after they determined that Giddey was not the best fit with the rest of their roster they shrewdly shipped him out to obtain a proven championship-winning veteran who is a great leader and great defensive player.
Thunder general manager Sam Presti cut his NBA teeth with the San Antonio Spurs before the Thunder hired him. Knicks coach Mike Brown is also a product of the Spurs' system. I interviewed Brown during his first stint with the Cleveland Cavaliers, and he told me that he takes after his mentor Gregg Popovich in terms of not being a big numbers guy. When I asked Brown what statistics he values, he mentioned defensive field goal percentage and points allowed but not any of the "advanced basketball statistics" that are so in vogue in some quarters and that are so heavily valued by people like Hinkie and Morey. During their 2025 championship season, the Thunder ranked first in defensive field goal percentage and third in points allowed; they ranked first and second respectively in those categories this season.
Numbers matter, but anyone who thinks that the numbers point to tanking as an effective strategy does not understand numbers, basketball, strategy, or team building. It is not an accident that the Thunder are winning while the 76ers are sputtering; those disparate outcomes result from one team consistently making sound strategic decisions and the other team consistently making unsound strategic decisions. It is quite telling that the Thunder began their current rise by getting rid of Paul George, a player who Morey's 76ers acquired (and then overpaid) because they believe that he can be a cornerstone player on a championship team.
Labels: Chet Holmgren, Daryl Morey, Jalen Williams, Joel Embiid, New York Knicks, Oklahoma City Thunder, Paul George, Philadelphia 76ers, Sam Hinkie, Shai Gilgeous-Alexander, Tyrese Maxey
posted by David Friedman @ 10:59 PM
